Ask the Expert! (Session 2)

Nowadays, understanding the intricacies of brand development, promotion and audience engagement is extremely important. In this personalized consultancy hour with expert Géraldine Zanaska you will receive concrete feedback and advice about your existing brand and marketing strategies as well as tips and tricks for your upcoming campaigns. You’ll work to crystallise your unique message, image, and brand and how to implement that into your marketing strategies in order to develop as artist and grow an audience. Consultancy hour highlights: Artist brand analysis (your message, genre, persona, visuals) Artist brand development ideas Marketing assets analysis Future campaign planning feedback Audience Engagement tips & tricks Participants will be asked to prepare: Overview of their existing brand & channels (social media, website etc.) Target audience description SMART goals (Specific, measurable, achievable, realistic, timely goals) Marketing Mix (Product, price, place, promotion) Future/current marketing plans and existing assets for the next 6-12 months About expert Géraldine Zanaska:  Géraldine boasts a rich 15-year career in the music industry, spanning both the UK and the EU. Her diverse roles encompass music business entrepreneurship, international music strategy, live music promotion, project management, and education. Having achieved her MA in Music Business Management from the University of Westminster, she embarked on a variety of roles. These included positions at the independent record label Bella Union, the iconic Royal Albert Hall, live music promoter Bird On The Wire, cultural institution Institut Français, and the French music export office Bureau Export (now CNM). In 2019, at the age of 30, Géraldine launched Compass Music. Initially conceived as a global music consultancy, Compass Music provided tailored international development services to music businesses, events, and institutions. This year, Géraldine channelled her enduring passion for nurturing talent by transforming Compass Music into a community interest company (CIC). This evolution has turned Compass Music into a social enterprise championing regional music career development in England’s South East. Beyond promoting emerging artists at signature showcases such as Riot Gulll and Nu-Wave, the company fosters community-rooted projects. A prime example is the inaugural Compass Music Showcase Festival & Music Conference, slated for November 2023 in Géraldine’s scenic home of Folkestone, Kent – the world’s first music town. In addition to her business ventures, 2023 saw Géraldine broaden her educational horizons. She assumed a leading role at ICMP – the Institute of Contemporary Music Performance, London’s pioneering music school, where she presented modules on Entrepreneurship & Marketing. And,  recently,  she took the helm of ICMP’s Digital Marketing & Music Management degree programme.